What do we do when a non-member gets access to a member-only benefit?
Take a look at your awareness marketing and the marketing messages that are sent to unaware non-members. Is the story you are telling the one they care to hear?
We may have 500 members or 10,000 members or a 100,000 members. No matter our size we can’t focus with the same intensity on each and every member. So who do we focus on?