Smooth The Path

Cultivating Engagement One Nudge at a Time

I’ve been waiting for months, no years, to share this secret with you! I’ve got a new book publishing, and it is all about member engagement.
How to Embrace Your Next Event Technology Snafu

How do you approach technology when everything that can go wrong might go wrong at your next in-person or online event?
Making Conference Conversations Less Ephemeral

Here’s a recipe for a new type of valuable content that may increase attendee and member engagement and is not resource-intense.
Roundup Report on Networking Events of the Future

Piles, no, reams of data spewed from the Incubator, and we found we were sitting on a gold mine of community knowledge, so we summed up the most actionable insights for you.

October 4, 2022 By Amanda Kaiser

“Attacking our Attention”

Where do we draw that fine line between positive engagement strategies and tactics that are too darned pushy?

September 27, 2022 By Amanda Kaiser

Tiny Shifts in Environment Radically Impact Engagement

Setting just the right tone is one more way to engage members, and there are so many tonal levers to pick among.

September 20, 2022 By Amanda Kaiser

Blinker Fluid is Free – Use it

I love finding great examples of engagement in the most unlikely places! Here’s a great example from Delaware DOT.

I work with association leaders to discover the exact member insights needed to drive exceptional organizational strategy, innovation, and marketing. In short, I help you cut through the ambiguity and the hundreds of potential paths to find the priorities your association needs to focus on now to thrive in the future. Are you dealing with strong external pressures and changing member needs? I am an expert in conducting powerful methods of member research that will get you the exact answers you need.

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