Fueling Exceptional New Member Experiences: 3 New Strategies for Onboarding, Engagement, and Retention
Does your data tell you that your new members renew at a lower rate than other members? Have your retention metrics plateaued even though you are improving your renewal process? Do you wonder how to engage both new and long-time members even more?
Members think far differently about joining, engaging and renewing than we do. While interviewing over 373 members Amanda has learned that our membership process is not a year-long cycle in members’ minds. Instead, the decision to renew is profoundly influenced by their experience when they first join. Learn how associations, small to large, are successfully engaging all members by focusing far more on their newest members. These organizations provide their new members with a specific value and exceptional experiences, cementing engagement. Key insights from the research reveal how you can too.
How you will benefit from attending:
- Learn how to turn the renewal process entirely upside-down for better results.
- See how highly successful associations engage new members earlier than 90 days; within 3 days to 3 weeks and why engaging new members within this shorter window is critical.
- Walk away knowing the most powerful (yet most under under-leveraged) key to engaging your new members fast!
Bonus: This keynote comes with a 19-page companion e-book free for attendees.
Association Research Reveals the Stickiest New Member Engagement Programs
Do your new members renew at a far lower rate than other members of your association? If this is true, you are not alone as new members tend to be the most at-risk members for associations.
Would you like to see how associations improved their new member renewal rates by 9.7%? Dynamic Benchmarking and Kaiser Insights LLC teamed up to conduct the New Member Engagement Study. The mixed-method research explores the new member onboarding, welcoming, and orientation habits of over 160 associations. The research revealed that no matter the type, size or focus of your association a new member engagement program can work for you!
In this session, we will share many new and exciting insights from the research including the 4 strategies the best new member onboarding programs rely on. Participants will see which tactics work best along with implementation tips and leave with a step-by-step process you can bring back to the office.
How you will benefit from attending:
- Learn how to create a new member engagement program your members will love.
- Understand the key changes you can make to radically improve an existing onboarding, welcoming, or orientation program.
- Hear about the link between these underused but critical programs and overall member engagement.
Bonus: This presentation comes with access to the New Member Engagement Study research report for all attendees as well as instructions on how to gain access to personalized key performance indicators and reports.
Unlock the Secrets of Member Engagement
More and more associations are struggling with engagement. Our business model requires that members join, attend courses, volunteer, speak, present, mentor, and lead. But all that talent and effort is hard to come by when members do not engage.
While fielding in-depth interviews with over 373 members, I have learned that member stage profoundly influences engagement. The member stages fall into three categories: new members, 3-7 year members, and long-time members.
In this presentation, find out how members from small to large associations become engaged. Hear how members articulate the barriers to engagement. Explore the specific value members need by member stage and learn about the experiences they want. Key insights and stories from the research will bring you right into the middle of our member’s experience.