Smooth The Path

April 28, 2022 By Amanda Kaiser

The Difference Between Customer Service and Member Experience

The term member experience is not synonymous with customer or member service. Member service is just one small element of member experience.

April 26, 2022 By Amanda Kaiser

Some Rules Bar Engagement

Does your association have an old rule or policy that frustrates members more than helps them? It might be a good time to get rid of it.

April 21, 2022 By Amanda Kaiser

Unique Ways to Attract Prospects

Five new and promising ways associations are acquiring new members.

I work with association leaders to discover the exact member insights needed to drive exceptional organizational strategy, innovation, and marketing. In short, I help you cut through the ambiguity and the hundreds of potential paths to find the priorities your association needs to focus on now to thrive in the future. Are you dealing with strong external pressures and changing member needs? I am an expert in conducting powerful methods of member research that will get you the exact answers you need.