I don’t know about you, but I get some pretty big pre-launch jitters. What if this idea is not ready to see the light of day? What if it’s boring, awful, bad, or wrong? What if there’s a mistake or typo?
My gut always tells me to slow down, be careful, and review it one more time (or a hundred more times). If I listened to my gut, I’d never launch anything – ever. But I can’t ignore my gut either because I’d lose some credibility if there were too many typos, mistakes, and bombs. Somewhere in the pull between fast but not perfect and perfect but slow (or never) is just the right balance.
So how do you live in that middle ground while maintaining the quality you’ve become known for?
- Beta-testers can help you spot problems before they go prime time.
- Launching to a small group first will help you work out the kinks ahead of a full-scale launch.
- Choose your wording well, so new users know this is new, and if they have questions or spot a problem, there’s a way to get help and give feedback.
How can beta testers help you with your next launch? And how can we make this micro-volunteering opportunity an excellent experience for them?