The unexpected can be delightful. Take this 2Cellos video, for example [a super fun 5 minutes, and if you are short on time, you will get the idea by the 1:46 mark]. Go ahead and watch it. I’ll wait.
Did you watch it? Good!
The artists Luka Šulić and Stjepan Hauser offer us something completely unexpected. But if they were to leverage this hit formula repeatedly, it would soon fail.
There’s always something unexpected we can add each time we offer a long-running event, product, or benefit.
- Consider embedding video into research reports.
- Reboot monthly webinars by insisting they be super interactive.
- Add audio clips to articles so readers can hear the details in the interviewee’s own words.
These are just a few of thousands of ideas out there. Perhaps commit to trying one little experiment with each project. Or consider making it your mission to infuse each launch with a personal creative flourish. Make your offerings more engaging by making the expected unexpected.