Ideas are a renewable resource in the best sense of the phrase. Thoughts spawn more thoughts. We all have access to more idea opportunities at our disposal than we could ever possibly do.
So what do you do when good ideas seem scarce?
Train your brain and the minds of your staff.
- Commit to a deadline: I’ve committed to publishing a post every Tuesday and Thursday, and so my mind works away in the background identifying and sorting through publishable ideas.
- Create space: Usually, an epiphany strikes during a quiet time like walking, and I’ll voice record a few notes, so I don’t forget the idea.
- Remind yourself of the objective: When I first set out on my morning walk, I usually think, “it’s time to come up with this week’s post idea.”
Start coming up with ideas, and you might find that more and more great ideas keep coming your way.