Smooth The Path

Member Informed Strategy, Innovation & Marketing

December 15, 2020 By Amanda Kaiser

How Hunky is Your Association?

A friend of mine just told me she heard someone else say that people are coping with the pandemic in one of three ways – chunk, drunk, or hunk. If you saw all the homemade bread and desserts around our house, you would know which path my family is going down. However, some people are picking door number three. They are converting their commute time into exercise time. Instead of eating out, they are cooking healthier meals. Rather than being confined to a chair in a cube, they take quick breaks to stand and walk (or dance) around their home.

Hunk is a choice.

Getting fit is a choice for many associations as well. We can take this time to officially, once and for all, stop doing the things that are not serving our members and start doing more of the things that are.

Related:

  • Evergreen association problems
  • Effective association to innovative association at light speed
  • Now you have much more freedom, what are you going to do?

Filed Under: Association Strategy Tagged With: association innovation, association leadership, association strategy, innovation mindset, innovation practice, innovation process, strategic decisions, strategic planning

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