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June 11, 2020 By Amanda Kaiser

This is the Perfect Time for Some Association Spring Cleaning

Too much email stresses me out. When the email in my inbox runs below the fold, I start to feel like I’m getting behind. I feel the same about a stack of unread magazines. The king of stress-generators is a too-long to-do list. To de-stress, I start cleaning out. Everything that is a nice-to-do, not a must-do goes in the real or metaphorical recycle bin. Cleaning out all the old stuff gives me room to breathe and the space to create something new.

I am doing this kind of spring cleaning right now, and this might be an excellent time for your association to undertake a similar type of spring cleaning.

Look at your long-term strategy, what doesn’t make sense to do right now? Glance at your to-do list, and decide given this environment, what you can immediately cross off. You might feel better making a list of all the ideas you don’t want to forget and filing them away somewhere to review again later. For now, pare down the things your association has to do to the essentials.

Why would we want to do this? Why would we want to stop doing things just when we need to prove more value than ever?

Because the value we created yesterday may not be the value, your members need today. Clean house, reduce everything to the essentials, and build back up again.

Related:

  • Secretly counting on a happily ever after
  • Not all association improvements are additive
  • You have permission to try new things… even wacky, silly things

Filed Under: Association Innovation Tagged With: discontinue, innovation, innovation practice, innovation process, legacy product, new product development process, sunset

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