Smooth The Path

Member Informed Strategy, Innovation & Marketing

March 19, 2020 By Amanda Kaiser

What Your Members Need Most Right Now

You may have sent out the notifications that meetings are canceled, office hours are changed, as well as emailing instructions to your chapter leaders. What next? What else do you members need from you right this minute?

Right now your members may need to learn how to work:

  • From home
  • With an interrupted supply chain
  • At work or with the public and stay safe

Right now your members may need to learn how to prepare for:

  • a recession
  • an unclear future
  • uncertainty from their stakeholders

Right now your members may want to have conversations about:

  • Trends that have just started to emerge during the last two weeks
  • Trends that may emerge during the next two months
  • How peers are dealing with difficult situations

Right now your members may crave:

  • Support
  • Community
  • Reliable facts
  • Social connection

Right now your members may have:

  • Time to learn
  • The space to dream big visionary thoughts, or
  • No time because their work and life has been completely disrupted

Right now your members may need help in ways your association has never served them in the past. What can you do to help them right now?

Related:

  • Just because you can
  • Are members getting enough stardust
  • Helpfulness, openness, and generosity are spreadable

Filed Under: Association Value, Member Experience Tagged With: association change, association leadership, change, community, lead, leader, servant leader, trends, uncertainty

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