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October 15, 2019 By Amanda Kaiser

How to Get Members to Do What You Want Them to Do

Have you ever noticed that members often do not do what we think they should do?

They want to establish a new group on the online community, and then no one participates. They say they want a course but no on registers. We offer them a discount designed to drive sales, but there is no boost.

Members do not always do what we think they should be doing. They have their priorities, their careers, their own goals, and a series of challenges that prevent them from doing what we think they should do. Our job is not to get them to do what we think they should do; rather, our job is to help them do what they need to do.

Related:

  • Potential members do not hear about associations anymore
  • Debugging your member’s experience
  • The 40-year-old association problem

Filed Under: Association Value Tagged With: association innovation, delivering value, member value, membership value, new product development process, perception of value, value proposition

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