Often our job is to motivate members. We motivate members to join and then to take action. We push them to purchase something or contribute. Sometimes we are even in a position to influence our members to make changes in their business or career.
One way to motivate members is to use fear. Show them the dismal future in store if they stay the course. There are some drawbacks of using the fear tactic, however. Fear will make some members pull in and protect what they already have. Fear can be paralyzing making them less creative or able to solve the problem. Fear might be one way to motive some members, but other members need to hear a different story.
How do you motivate these other members? Show them the possibilities. Show them the outcomes and show them what can be. They are motivated when they can see a better future.
Perhaps fear has been used too much recently. Try focusing members on positive outcomes and possibilities. You might see them making the changes they need to make.