Our members are self-centered. Not in a bad way, we are all self-centered.
Our members have…
and their attention is scattered.
Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Associations can no longer make it by marketing benefits.The only way to get their attention and to keep them engaged is by marketing and then delivering solutions and experiences.
Can you stand in your member’s shoes and do this?