Smooth The Path

Member Informed Strategy, Innovation & Marketing

  • Home
  • Speaking
    • Presentations
    • Upcoming Events
    • Happy Event Organizers
    • Happy Participants
  • Services
    • Clients
  • Resources
    • Associations of the Future
    • New Member Engagement Study
    • Association Industry Innovation Research Study
    • New Strategies for Member Onboarding, Engagement, and Retention E-book
  • Blog
  • About
  • Contact

October 31, 2017 By Amanda Kaiser

The Scariest Thing for Associations Today

Today it is not vampires, zombies, or werewolves that are scary for association professionals.

For associations, this is what is scary today:

  • Not solving the current needs of members
  • Not identifying the future needs of members
  • Being unable to produce the stories that attract members
  • Failing to see how technology will shape the industry or profession
  • Not engaging members at the right time to ensure lifelong engagement

Related:

  • Is it Day 1 or Day 2 for associations?
  • Stop missing the mark on member needs
  • New members hardly know a thing about the association

Filed Under: Association Strategy Tagged With: association marketing, engagement, member engagement, member needs, new member engagement, technology

Follow

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Sign up for member insights & association inspiration.

Work With Me

Recent Posts

Association Strategy
Association Marketing
Association Innovation
Association Leadership
Association Value
Member Experience

Member Engagement
Member Research
Member Insights
Conference
Membership

Member Research

Blog

About

Happy Clients

Speaking

Popular Presentations

Contact Us

More Resources

Copyright © 2021 Amanda Kaiser