What makes an association great in the eyes of members? Members say,
Transactions work like I expect them to
The website looks good and is easily searchable. The online community is easy to use. My badge is ready and correct. Registering is easy. Purchasing is fast.
The value of my membership is bigger than the cost of my money and time
The value of my membership is apparent. My membership is of value to me now, it was valuable to me when I first joined, and it will still be valuable to me in a few years. The association keeps me informed and helps me connect to the right people.
I am proud to be a member
The association appears professional. People like me join associations like this. I aspire to meet the other members of this association. This association is known, respected, and trusted in the industry.
I like the people here
I can tell that these folks could be friends of mine. Or over the years I have cultivated some friends and acquaintances that I am happy to connect with from time to time. Or when I have a tough problem someone in my association network has the answer.
And there is something more
The culture is great. Or the staff, board, and members go above and beyond. Or everyone is approachable, warm, and friendly. Or anytime you are at an association event it feels happy and safe. Great associations have an extra something that makes them unique.