Smooth The Path

Member Informed Strategy, Innovation & Marketing

  • Home
  • Speaking
    • Presentations
    • Upcoming Events
    • Happy Event Organizers
    • Happy Participants
  • Services
    • Clients
  • Resources
    • Associations of the Future
    • New Member Engagement Study
    • Association Industry Innovation Research Study
    • New Strategies for Member Onboarding, Engagement, and Retention E-book
  • Blog
  • About
  • Contact

August 15, 2017 By Amanda Kaiser

The False Promise of Overcorrection in Our Associations

We tend to overcorrect. When we see a problem, we not only correct it but overcorrect it. Instead of modifying our food choices slightly, we set rigid restrictions when we diet. And we do this in our professional lives too.

We notice deficiencies in our AMS, so we source a new AMS to fix those flaws, but instead of stopping there we want everything to be perfect. The list of must-haves grows. The project balloons. This phenomenon happens with any significant refresh whether it is improving the website, a conference, or another service. While we are making these changes we might as well make it exactly the way we want it, the thinking goes. And this is right, to a point. Eventually, we get to the point of diminishing returns when that extra effort and time takes us away from what is important which is understanding members, interacting with members, solving member problems and curating fantastic experiences.

By all means correct that thing that is detracting from member value or providing a poor member experience, just don’t spend a ton of extra time over correcting it.

Related:

  • The normalization of deviants and your association
  • Giving ourselves permission to think strategically
  • Why is it so hard to move associations from ideas to action?

Filed Under: Association Strategy Tagged With: administrative work, association value, delivering value, discovering value, member experience, project management

Follow

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Sign up for member insights & association inspiration.

Work With Me

Recent Posts

Association Strategy
Association Marketing
Association Innovation
Association Leadership
Association Value
Member Experience

Member Engagement
Member Research
Member Insights
Conference
Membership

Member Research

Blog

About

Happy Clients

Speaking

Popular Presentations

Contact Us

More Resources

Copyright © 2021 Amanda Kaiser