Craft beers and microbreweries are a relatively new phenomenon (since prohibition that is). With them came the flight of beer, an excellent way to sample about four new, different or favorite styles. New this summer, a local ice-cream shop that offers twenty-something flavors is introducing a flight of ice-cream. It’s not three or four scoops of ice-cream mashed into the same cone. It’s four small dips of ice-cream in four separate bowls.
Many businesses are built on a thriving model found in another industry. Most innovations adapt an idea from somewhere else (Velcro was conceived when the inventor saw the seed burrs on his dog after a nature walk). We can find useful analogies everywhere when we think about how to link them to our goals.
Some places to look for analogies that can help the association:
- Other industries: how are other industries dealing with similar pressures? Think about innovative industries like: medical, information technology, automotive and other industries relevant to your association.
- Different models: often asked, is our member model the right model? Compare the pros and cons agains other models like: subscription services, share owner and renting.
- New technology: what is going on in the world of tech that can be adapted to our needs? Check out the latest: the internet of things, robotics, drones, augmented reality and virtual reality.
- Past success: what has been successful for your association, within your industry, or just in business. The creator of Android, Andy Rubin, is using the same structure to try to propel AI technology into reality.
- Similar associations: become a member, go to the conferences, spend some time in the online community. What is that association doing great? What don’t you like? Why?
- Personal experiences: start noting all of the interactions and experiences you have with businesses. Watch how the airlines handle customer service. Compare Delta verses jetBlue. See how Disney moves people around. Notice all of your first impressions during your next Apple Store visit. Now try lululemon. Now go to Home Depot.
Inspiration is everywhere.
Onward!
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