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April 11, 2019 By Amanda Kaiser

Associations and Lousy Marketing

Associations are not immune from producing selfish marketing.

Filed Under: Association Marketing, Association Strategy Tagged With: association marketing, association value, attraction, member communications, member engagement, member experience

February 15, 2018 By Amanda Kaiser

3 Decision to Join Myths and the Reason Members Join Our Associations

We think these are the reasons members join, but members say different.

Filed Under: Association Marketing, Member Experience Tagged With: association value, attraction, benefits, benefits list, first impressions, member acquisition, member experience, value, word of mouth

July 11, 2017 By Amanda Kaiser

What to do when the Wrong Person Mistakenly Gets Access to a Member Benefit

What do we do when a non-member gets access to a member-only benefit?

Filed Under: Member Experience Tagged With: association benefits, attraction, benefits list, member benefit, member benefits, member experience, non-members

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