Why Some Long-Time Members Choose to Stay Engaged with Their Association

Long-time members engage for very different reasons than new members, here are six reasons.
Engaging Not New or Long, But Medium-Time Members with Your Association

Why 3-7 year members engage with their associations.
How New Members are Prompted to Engage

Reverse engineer these reasons new members engage and engage more new members.
Quantitative Points to the Starting Line, Qualitative Illuminates the Path

Quantitative methodologies show us where to focus. Qualitative methods illuminate that whole path.
The New Member Engagement Rule of Three

There is a short window of opportunity to engage new members. It might be only days…
You Need to Know Your Association’s Value Trigger Point

Do you know if your association has an Association Value Trigger Point (AVTP)? Associations with an AVTP engage new members earlier which engages them for life.

Exponentially Improve Member Engagement

It may seem as if there is a little gap of understanding between you and your members. If you could just bridge that gap you would know how to create great strategies, develop new sure-to-work benefits, events or products and, shape marketing communications that drive action. The only thing standing in your way is learning your member's unshared stories: their challenges, their needs, their goals, their opinions and their worries. This insight will help you deepen the relationship they want to have with the association. Learn about your member's stories, understand their priorities, and move forward with a very powerful kind of member data.

August 15, 2017 By Amanda Kaiser

The False Promise of Overcorrection in Our Associations

Got a big refresh coming up? Correct the problems but avoid wasting time on overcorrecting the problems.

August 10, 2017 By Amanda Kaiser

The Formula for Member Engagement

The three part formula for member engagement.

August 8, 2017 By Amanda Kaiser

10 Ways to Increase Attendee Energy at Your Conference

Ten ways I have seen event professionals increase the fun and energy in the room.

I work with association leaders to discover the exact member insights needed to drive exceptional organizational strategy, innovation, and marketing. In short, I help you cut through the ambiguity and the hundreds of potential paths to find the priorities your association needs to focus on now to thrive in the future. Are you dealing with strong external pressures and changing member needs? I am an expert in conducting powerful methods of member research that will get you the exact answers you need.

Smooth The Path

Why Some Long-Time Members Choose to Stay Engaged with Their Association

Engaging Not New or Long, But Medium-Time Members with Your Association

How New Members are Prompted to Engage

Quantitative Points to the Starting Line, Qualitative Illuminates the Path

The New Member Engagement Rule of Three

You Need to Know Your Association’s Value Trigger Point

Exponentially Improve Member Engagement

Member Research

Speaking

Association Research

New E-Book

The False Promise of Overcorrection in Our Associations

The Formula for Member Engagement

10 Ways to Increase Attendee Energy at Your Conference