How to know whether you focus on only what is essential or if you have the luxury of doing nice-to-haves.
If I could give everyone in the world one book, this would be it.
Not allowing “been there, done that” to get you stuck.
Because members know so very little about the association when they join, they wait for us to tell them what to do next.
Use this 3-step decision path to narrow the focus and prioritize the projects that will matter to members without getting stuck along the way.
Members say this is what makes their association great.
How association professionals are solving our persistent member engagement problem.
There is a short window of opportunity to engage new members. It might be only days…
It may seem as if there is a little gap of understanding between you and your members. If you could just bridge that gap you would know how to create great strategies, develop new sure-to-work benefits, events or products and, shape marketing communications that drive action. The only thing standing in your way is learning your member's unshared stories: their challenges, their needs, their goals, their opinions and their worries. This insight will help you deepen the relationship they want to have with the association. Learn about your member's stories, understand their priorities, and move forward with a very powerful kind of member data.