Got a big refresh coming up? Correct the problems but avoid wasting time on overcorrecting the problems.
The three part formula for member engagement.
Ten ways I have seen event professionals increase the fun and energy in the room.
Long-time members engage for very different reasons than new members, here are six reasons.
Why 3-7 year members engage with their associations.
Reverse engineer these reasons new members engage and engage more new members.
Quantitative methodologies show us where to focus. Qualitative methods illuminate that whole path.
There is a short window of opportunity to engage new members. It might be only days…
Do you know if your association has an Association Value Trigger Point (AVTP)? Associations with an AVTP engage new members earlier which engages them for life.
It may seem as if there is a little gap of understanding between you and your members. If you could just bridge that gap you would know how to create great strategies, develop new sure-to-work benefits, events or products and, shape marketing communications that drive action. The only thing standing in your way is learning your member's unshared stories: their challenges, their needs, their goals, their opinions and their worries. This insight will help you deepen the relationship they want to have with the association. Learn about your member's stories, understand their priorities, and move forward with a very powerful kind of member data.