Member Informed Strategy, Marketing and Innovation

There is a Grand Canyon-sized chasm between good organizations and organizations that are loved. What sets the loved apart from good is a deep understanding of members’ problems, goals and opinions. Loved organizations really connect with members.

People want more than to just purchase or join or attend, they want to belong. They want their problems solved. They want to connect. But how do you do all this?

By asking members what their biggest challenges are and then finding solutions to those challenges, over and over again.

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