Take a Walk In Our Member's Shoes

Sometimes it may seem as if there is a little gap of understanding between you and your members. If you could just bridge that gap you would know how to create great strategies, develop new sure-to-work benefits, events or products and, shape marketing communications that drive action. The only thing standing in your way is learning your member's unshared stories: their challenges, their needs, their goals, their opinions and their worries. Learn about your member's stories, understand their priorities and move forward with a very powerful kind of member data.

Member Research

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Using special qualitative research methodologies just for associations we uncover members’ stories, their challenges, needs and opinions, and then use these insights to connect better to members.


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Taking audiences on a story-filled journey we see through our member’s eyes. In keynotes, sessions or webinars enjoy a mix of real examples, step-by-step how-to, and interactive learning.

Association Research

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Navigate this fast-changing environment with these association industry research reports. The first report covers association innovation. More reports are coming soon!


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Each article offers a solution for association leaders who are figuring out how to engage members, provide delightful experiences and offer tons of value.

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