Explore how interactive research can get you answers to your strategic questions.
The role interpretation can play in the results of your association’s next survey.
My go to free, online resources for knowledge about the association industry.
Let’s stop talking about our association’s lifespan and instead talk about our association’s health span.
Reasons to prioritize member engagement in your strategic plan.
Focus on engagement before acquisition.
A basic need for us is to be seen. How can you see your members better?
Are you planning to start a new member onboarding, orientation, or welcoming program? This study is for you!
It may seem as if there is a little gap of understanding between you and your members. If you could just bridge that gap you would know how to create great strategies, develop new sure-to-work benefits, events or products and, shape marketing communications that drive action. The only thing standing in your way is learning your member's unshared stories: their challenges, their needs, their goals, their opinions and their worries. This insight will help you deepen the relationship they want to have with the association. Learn about your member's stories, understand their priorities, and move forward with a very powerful kind of member data.