Exponentially Improve Member Engagement

It may seem as if there is a little gap of understanding between you and your members. If you could just bridge that gap you would know how to create great strategies, develop new sure-to-work benefits, events or products and, shape marketing communications that drive action. The only thing standing in your way is learning your member's unshared stories: their challenges, their needs, their goals, their opinions and their worries. This insight will help you deepen the relationship they want to have with the association. Learn about your member's stories, understand their priorities, and move forward with a very powerful kind of member data.

Member Research

Smooth The Path Member Research 100 V2

Member research that answers the tough questions you have so you can move your association forward.

Speaking

Smooth The Path Speaking Icon 100 V2

In keynotes, sessions, and webinars we take audiences on a story-filled journey so they can see through their member’s eyes.

Association Research

Smooth The Path Online Courses 100 V2

Navigate this fast-changing environment with actionable association industry research reports.

Weekly Insights

Smooth The Path Writing Icon 100 V2

Learn what it means to be a member from our member's point of view, delivered weekly.

Sign up for member insights & association inspiration.