Quantitative Points to the Starting Line, Qualitative Illuminates the Path

Quantitative methodologies show us where to focus. Qualitative methods illuminate that whole path.
Is it Day 1 or Day 2 for Associations?

If most associations are on Day 2, can we get back to Day 1? Yes!
The New Member Engagement Rule of Three

There is a short window of opportunity to engage new members. It might be only days…
How to Exponentially Improve Member Engagement at Any Association

The one behavior that grows member engagement more than anything else.
Are You Delivering the Right Value to Members?

When members are deciding if their membership is of value there are at least 11 elements they are considering.
You Need to Know Your Association’s Value Trigger Point

Do you know if your association has an Association Value Trigger Point (AVTP)? Associations with an AVTP engage new members earlier which engages them for life.

Exponentially Improve Member Engagement

It may seem as if there is a little gap of understanding between you and your members. If you could just bridge that gap you would know how to create great strategies, develop new sure-to-work benefits, events or products and, shape marketing communications that drive action. The only thing standing in your way is learning your member's unshared stories: their challenges, their needs, their goals, their opinions and their worries. This insight will help you deepen the relationship they want to have with the association. Learn about your member's stories, understand their priorities, and move forward with a very powerful kind of member data.

July 25, 2017 By Amanda Kaiser

Association Leadership and Ski Patroller Voice

Check with yourself during sustained high-stress situations so everyone can see your calm, unflappable, friendly self.

July 18, 2017 By Amanda Kaiser

The Secret Value of Conferences

Here is one of the important but rarely talked about reasons why conferences are so valuable.

July 13, 2017 By Amanda Kaiser

Good Moods are Contagious at Conferences

First impressions are critical that’s why knowing about emotional contagion at your conference is essential.

I work with association leaders to discover the exact member insights needed to drive exceptional organizational strategy, innovation, and marketing. In short, I help you cut through the ambiguity and the hundreds of potential paths to find the priorities your association needs to focus on now to thrive in the future. Are you dealing with strong external pressures and changing member needs? I am an expert in conducting powerful methods of member research that will get you the exact answers you need.

Smooth The Path

Quantitative Points to the Starting Line, Qualitative Illuminates the Path

Is it Day 1 or Day 2 for Associations?

The New Member Engagement Rule of Three

How to Exponentially Improve Member Engagement at Any Association

Are You Delivering the Right Value to Members?

You Need to Know Your Association’s Value Trigger Point

Exponentially Improve Member Engagement

Member Research

Speaking

Association Research

New E-Book

Association Leadership and Ski Patroller Voice

The Secret Value of Conferences

Good Moods are Contagious at Conferences