The way we have been thinking about member value no longer applies to associations.
Some lapsed members present a significant, unrealized opportunity!
What good and bad deals are you making with your future-self?
Discover the art of developing goals that are motivating, achievable and useful.
Many successful professionals use this method to slow time down.
Do you know if your association has an Association Value Trigger Point (AVTP)? Associations with an AVTP engage new members earlier which engages them for life.
Our interpretation of our data can be wildly inaccurate which makes data-based decision making flawed.
The best staff teams are flexible and creative. We don’t often talk about this, but they are also resilient. Resilience matters in associations, especially now, and this is why.
Here are the six common barriers participants experience as they try to connect, engage and learn at a conference.
Sometimes it may seem as if there is a little gap of understanding between you and your members. If you could just bridge that gap you would know how to create great strategies, develop new sure-to-work benefits, events or products and, shape marketing communications that drive action. The only thing standing in your way is learning your member's unshared stories: their challenges, their needs, their goals, their opinions and their worries. Learn about your member's stories, understand their priorities and move forward with a very powerful kind of member data.