Is your association solving the problem members had 40 years ago? Or 15? Or even 5?
Are we doing problem-solving correctly?
Associations are not immune from producing selfish marketing.
We have our onboarding and retention plans upside down.
The solution you jump to might not fix the real problem.
CEOs who want to increase member engagement can start with three fundamental building blocks.
There is a gap of understanding between the association and every one of your members.
Are you planning to start a new member onboarding, orientation, or welcoming program? This study is for you!
Engaged members renew, participate, and volunteer. Engaged members are the energy behind thriving associations. Do you want to deliver more value or create a better experience for members and increase renewals? You have come to the right place!