3 Decision to Join Myths and the Reason Members Join Our Associations

We think these are the reasons members join, but members say different.
New Member Engagement Plans Produce Big Results… Slowly

How to get buy-in for a highly effective but slow return New Member Engagement Program.
5 Unique Ways to Improve Your New Member Engagement Program

The New Member Engagement Study gives suggestions for program improvements.
Planning is One Key to New Member Retention Growth

Two strategies for planning your new member engagement program.
New Member Engagement Study Report

Are you planning to start a new member onboarding, orientation, or welcoming program? This study is for you!

Exponentially Improve Member Engagement

It may seem as if there is a little gap of understanding between you and your members. If you could just bridge that gap you would know how to create great strategies, develop new sure-to-work benefits, events or products and, shape marketing communications that drive action. The only thing standing in your way is learning your member's unshared stories: their challenges, their needs, their goals, their opinions and their worries. This insight will help you deepen the relationship they want to have with the association. Learn about your member's stories, understand their priorities, and move forward with a very powerful kind of member data.

April 19, 2018 By Amanda Kaiser

What if Your Association’s Conference Moved Online?

You can try testing this right now.

April 17, 2018 By Amanda Kaiser

Association Email is Dying

Is this email contributing to the health of your email communication channel? Keep this finite resource healthy.

April 12, 2018 By Amanda Kaiser

Better Member Retention From Frictionless Experiences Designed for Your Association

When the interaction is easy, intuitive, and maybe even fun members engage. Add friction, and they don’t.

I work with association leaders to discover the exact member insights needed to drive exceptional organizational strategy, innovation, and marketing. In short, I help you cut through the ambiguity and the hundreds of potential paths to find the priorities your association needs to focus on now to thrive in the future. Are you dealing with strong external pressures and changing member needs? I am an expert in conducting powerful methods of member research that will get you the exact answers you need.

Smooth The Path

3 Decision to Join Myths and the Reason Members Join Our Associations

New Member Engagement Plans Produce Big Results… Slowly

5 Unique Ways to Improve Your New Member Engagement Program

Planning is One Key to New Member Retention Growth

New Member Engagement Study Report

Exponentially Improve Member Engagement

Member Research

Speaking

Association Research

Weekly Insights

What if Your Association’s Conference Moved Online?

Association Email is Dying

Better Member Retention From Frictionless Experiences Designed for Your Association