Exponentially Improve Member Engagement

It may seem as if there is a little gap of understanding between you and your members. If you could just bridge that gap you would know how to create great strategies, develop new sure-to-work benefits, events or products and, shape marketing communications that drive action. The only thing standing in your way is learning your member's unshared stories: their challenges, their needs, their goals, their opinions and their worries. This insight will help you deepen the relationship they want to have with the association. Learn about your member's stories, understand their priorities, and move forward with a very powerful kind of member data.

Member Research

Smooth The Path Member Research 100 V2

Using special qualitative research methodologies just for associations we uncover members’ stories, their challenges, needs and opinions, and then use these insights to connect better to members.


Smooth The Path Speaking Icon 100 V2

Taking audiences on a story-filled journey we see through our member’s eyes. In keynotes, sessions or webinars enjoy a mix of real examples, step-by-step how-to, and interactive learning.

Association Research

Smooth The Path Online Courses 100 V2

Navigate this fast-changing environment with these association industry research reports. The first report covers association innovation. More reports are coming soon!

New E-Book

Smooth The Path Writing Icon 100 V2

Learn why and how to fuel exceptional new member experiences to improve onboarding, member engagement, and retention.

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