How much do we really know about our members? Having conducted 332 member interviews and counting (that is about eight 40-hour work weeks of talking to association members) Amanda is in a unique position to channel member’s needs, feelings, worries, and opinions. She explains member’s problems and the barriers they describe interacting with associations. She does this by using rich stories and descriptive examples.
The path to significantly better association strategy, innovation and marketing is to get very close to our members. Amanda invites audiences to stand in their member’s shoes. In each keynote or session she facilitates peer-to-peer brainstorms that spark ideas and show attendees the steps to achieving their goals.
Many association speakers can teach the audiences about tools, tactics and how to incrementally improve. Amanda will prepare your audience to make fundamental changes in their association. Changes that can make their association beloved, changes that position the association to be proactive rather than reactive and changes that help association leaders and members feel more confident about the future.
Audiences include:
- CEOs and Executive Directors
- VPs and directors of membership & marketing
- VPs of innovation and VPs of strategy
Popular presentation topics:
- Attracting Younger Members
- Fueling Exceptional New Member Experiences
- What You Need to Know about Member Research
Amanda is speaking to association professionals across the US and in Canada. She has spoken before crowds in the hundreds as well as in smaller more intimate session settings. You can contact Amanda to invite her to speak at your event.
What people are saying:
Working with Amanda was fantastic – when we approached her to speak at the Engaging Associations Forum, we found her immediately collaborative, as she wants to create change in the industry as much as we do! She customized her approach to our audience and even took the time to have a conversation with another 
speaker who was speaking about a similar topic, and an effort to align some touch points and not confuse the audience. Our participants agreed – they said she was very knowledgeable, an engaging storyteller, and her presentation was polished. We highly recommend adding Amanda to your speaker roster at your conference!
– Doreen Ashton Wagner & Meagan Rockett, Co-Producers, Engaging Associations Forum, Ottawa, Canada
We hired Amanda to speak at a meeting of CPA association professionals from across the country. The topic was about Member Engagement and Amanda hit the nail on the head and really got us all thinking about our engagement styles. One of the biggest takeaways of her presentation was the importance of first impressions. Thanks to Amanda’s research and insight, our specific organization, the PICPA (Pennsylvania Institute of CPAs) is working to incorporate a team of staff members to send to events to ensure that our members are getting the best experience possible. We are looking forward to having Amanda speak to our organization again as we train our staff on member engagement strategies.
– Sara Albert, Firm Services Manager, Pennsylvania Institute of Certified Public Accountants (PICPA)
Upcoming speaking:
FSAE Annual Conference, Palm Beach, FL, July 13, 2017
Association Success Surge Conference, September 13-15, 2017
TSAE Annual Conference, Houston, TX, September 17-18, 2017
Recent speaking:
Florida Association of Realtors Association Executive Workshop, Orlando, FL, June 8, 2017
Driving Participation Podcast, May 30, 2017
ASAE’s Xperience Design Project, Oxen Hill, MD, May 23, 2017
Association Success Webinar, May 18, 2017 (find a great follow up article here, and the recording here).
NimbleUser Webinar, May 9, 2017 (grab the recording here)
YourMembership Xperience, Orlando, FL, April 24, 2017
CPA Societies Member Relations Summit, Philadelphia, PA, April 6, 2017
ISAE Luncheon, Springfield, IL, March 27, 2017
ASAE’s Great Ideas, Orlando, FL, March 5-7, 2017
WIFS Board Summit, Orlando, FL, March 2, 2017
YourMembership Thought Leader Webinar, January 24, 2017
NimbleUser Webinar, January 19, 2016
MASAE Annual Conference, Atlantic City, NJ, December 14-15, 2016
Webcast interview for London’s EventsUncovered.TV, December 8, 2016
AH Association Leadership Forum, Trenton, NJ, November 17, 2016
WebLink Webinar, November 10, 2016 – Replay
Association Chat, November 1, 2016 – Demystifying Association Innovation – The Highlight Reel
CalSAE Membership & Marketing Summit, Sacramento, CA, October 26, 2016
Engaging Associations Forum, Ottawa, Canada, July 20-22, 2016
AASCU Summer Council of Presidents, Portland, OR, July 11, 2016
NE/SAE Annual Conference, Mystic, CT, June 23-24, 2016
ESSAE Annual Conference, Saratoga Springs, NY, June 2, 2016
American Association for Homecare Webinar, May 24, 2016
Association Chat, February 9, 2016
NCGA‘s 2016 Membership Symposium, Santa Fe, NM, February 2&3, 2016
NYSAE’s Membership Summit, New York, NY, January 27, 2016
National SAE Webinar Series, January 21, 2016
MASAE’s 2015 Annual Conference, Atlantic City, NJ, December 3, 2015
WebLink Webinar, watch the webinar: How to Attract Younger Members, November 5, 2015
Association Tweet Chat (#AssnChat) guest host, September 29, 2015
PA Museums Annual Conference, Harrisburg, PA, April 13, 2015
The Driving Participation Podcast with Beth Brodovsky, January 28, 2015
Association Tweet Chat (#AssnChat) guest host, December 9, 2014
MASAE Annual Conference, December 3, 2014
SAE National Webinar Series, November 18, 2014
KCSAE, October 15, 2014
ASAE Membership, Marketing & Communication Conference, June 17, 2014
MASAE Mid-Year Meeting, June 11, 2014
MASAE Membership Summit, March 27 2014
Interviewed by:
- AssociationsNow, April 26
- Membership Management Report, March 15, 2017
- London’s EventsUncovered.TV, December 8, 2016
- The Driving Participation Podcast, Rebranding Starts with Understanding your Community, January 28, 2015
- AAPA Seaports Magazine, Building a Strong Brand, March 16, 2015
- Webcast interview for London’s EventsUncovered.TV, December 8, 2016