Have you heard of the term “below the fold”? It’s pulled from newspapers. Articles above the actual fold in the middle of the newspaper get more attention. This term is also used for websites. So “below the fold” is anything that you have to scroll down to see – and the mechanics are the same. […]
The Danger of Discount Pricing
There are a lot of reports circulating about how retailers were offering significant price reductions (January-style-discounts) on merchandise in the weeks BEFORE Christmas to try to get shoppers in their doors. For these big retailers, the price wars mean everyone gets competitive and there’s lots of lost opportunity in profit, brands are undervalued and consumers, […]
Brushing up Your Computer Skills
If you’re like me you may want a few quick classes on the latest and greatest that your software has to offer. I know I could use some more tips and shortcuts because I feel like I’ve fallen slightly behind given the upgrades over the years. If you feel the same way you may want […]
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