When members are deciding if their membership is of value there are at least 11 elements they are considering.
Associations have to start changing but, change is hard for us, and this is why.
Are we reciprocating in the relationships we are in with members?
The way we have been thinking about member value no longer applies to associations.
Some lapsed members present a significant, unrealized opportunity!
What good and bad deals are you making with your future-self?
Discover the art of developing goals that are motivating, achievable and useful.
Association data tells you what is going well and what is not going well, but you cannot do anything about it until you know why. Data doesn’t explain why.
Innovation is not just based on problem-solving; amplify existing bright spots too!