How to focus your board for maximum benefit (for your association and them).
Make the transaction invisible so you can focus on each member’s experience.
Focus on engagement before acquisition.
It might seem like we should not have to tell members these things but gentle reminders work well!
Three types of members who resist engagement.
A basic need for us is to be seen. How can you see your members better?
The members who have a voice in our association may not represent the needs or the wants of most members.
A better mindset for your association.
Read more about the mindset of the most successful member organizations.