Conferences tend to offer two main benefits, education and connection. As we move into the future, do these benefits make sense any longer?
There are many layers to the work we do. Some of it is easy, some very difficult. Emotional work is the hardest of all.
See if you can let your persistence override any desire to get smaller, lean out, do less, or quit.
Whose voice doesn’t get heard, and how might your association enable them to contribute more?
What little or big ways can you take care of your members?
Flat copy can leave members feeling blah. Try playing with your messages to make them, well, more playful.
When we let our members know that we are trying something for the first time, and we are experimenting on their behalf, they usually will be more willing to accept the inevitable bumps along the way.
There may be ways to plus up the meaning for members in everything you provide.
The face of your association is not just the head of the organization.