More results from the new member engagement study for you!
Lauren feels her heart beat faster as she walks down the hall toward her manager’s office. She is about to surprise her manager with the unwelcome news of her resignation. Lauren does not want to resign, but with a toddler at home and another on the way, she is beyond overwhelmed. Lauren worked extremely hard […]
There is one more reason why members join an association and it is not for the benefits or value.
But they are very generous with something else that drives engagement.
Identify and start talking to this special group. They have the cure for what ails the industry or profession.
Figure out what they expect and then deliver an experience that exceeds those expectations.
How will your association have to change to meet this trend?
Online summits are starting to deliver as much value as in-person conferences.
Why do members hate being pressured? Because it feels like a trick. Tricks inspire distrust.