Think about your favorite neighborhood restaurant. What do you like about going there? They make good food, right?
What else do you like?
Perhaps the staff is welcoming and friendly. Or perhaps over the years, you have gotten to know the owners. Maybe because you are a regular customer, the waitstaff knows you by name.
A restaurant’s job is to make good food. Their job is to be open at convenient hours. And their job is to keep the place clean. Many restaurants do their job.
The reason we go back again to some restaurants is not just because they do their job. We go back because they do their job, AND they provide something else that feels special. Call it customer service, or connections, or even stardust.
Just like our favorite restaurant, we can sprinkle some stardust too!
The job of the registration desk staff is to give out badges. Huge smiles are a sprinkle of stardust.
The job of a membership manager is to send out welcome letters. Rewriting the welcome letter in a more upbeat, approachable, and friendly tone is the stardust.
Our opportunity to sprinkle stardust can be found everywhere in our organizations. Wherever there is a job to do, there usually is a special something extra that we can do that makes all the difference.