Smooth The Path

Member Informed Strategy, Innovation & Marketing

  • Home
  • Speaking
    • Presentations
    • Upcoming Events
    • Happy Conference Organizers
    • Happy Participants
  • Consulting Services
  • Resources
    • New Member Engagement Study
    • Association Industry Innovation Research Study
    • New Strategies for Member Onboarding, Engagement, and Retention E-book
    • Articles
  • Blog
  • Clients
  • About
  • Contact

August 20, 2018 By Amanda Kaiser

Show Business and Association Conference Business

I had the pleasure of meeting Stephanie Selsnick of International Trade Information, Inc, who is an international trade show expert when we both spoke on a panel about member engagement. My ears perked up when she said the conference business is “show business.”

Over the years I have been involved in a lot of conference planning and never once did I consider it to be show business. Association conferences are about professional development and networking but, these only get to the value of the meeting. What about the experience? That’s where show business comes in. Show business produces wonder, surprise, pageantry, and fun, all of which are engaging. Wake your attendee members’ senses up by sprinkling in a bit of show business flare.

Related:

  • How to seed enthusiasm at your next conference
  • Help attendees bring the value of the conference back to the office
  • Reduce nervousness to increase engagement at your next conference

Filed Under: Conference Tagged With: association conference, attendee engagement, attendees, conference culture, conference experience, creating member experiences

Follow

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Sign up for member insights & association inspiration.

Work With Me

Recent Posts

Association Strategy
Association Marketing
Association Innovation
Association Leadership
Association Value
Member Experience

Member Engagement
Member Research
Member Insights
Conference
Membership

Member Research

Blog

About

Happy Clients

Speaking

Popular Presentations

Contact Us

More Resources

Copyright © 2019 Amanda Kaiser