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April 24, 2018 By Amanda Kaiser

Our Members are Self-Centered

Our members are self-centered. Not in a bad way, we are all self-centered.

Our members have…

no time

and their attention is scattered.

Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Associations can no longer make it by marketing benefits.The only way to get their attention and to keep them engaged is by marketing and then delivering solutions and experiences.

Can you stand in your member’s shoes and do this?

Related:

  • Member Engagement Research
  • Better member retention from frictionless experiences designed for your association
  • Our point of view is not our member’s point of view

Filed Under: Association Strategy, Member Insights Tagged With: association innovation, association marketing communications, association strategy, member communications, member experience, member marketing, member research

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