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June 22, 2017 By Amanda Kaiser

How the Association’s Technology Impacts Your Member’s Experience

My husband has an individual serving size coffee maker. The power button and the brew buttons are located right next to each other so it is really easy to hit the power button instead of the brew button. When I accidentally power it off, the coffee maker forgets where it was forcing me to repeat all the steps. This takes less than a minute but it feels like a slight inconvenience.

Whenever I make coffee, I think, “don’t turn it off. don’t turn it off.” Probably because I am thinking that I more often than not, turn it off.

So many websites and their underlying databases work the same way. Have you ever transposed two numbers in your credit card number and gotten an error that made you put all of your shipping information back in? Or we make a selection not really understanding what it meant to find it cannot be unselected. Or profiles that will not allow the user to change their profile information when they move, or get married, or get a promotion.

Amazon lets us change everything. Netflix signup takes a few seconds and is seamless. Apps like Uber are forgiving.

What members come to expect from the technology they interact with in their personal lives they come to expect in their professional lives.

What odd, inconvenient bugs in the association’s website, or AMS, or LMS, or other systems are tripping your members up?

Related:

  • Member-proofing your association
  • The new member engagement rule of three
  • Association culture projects outward upon potential members

Filed Under: Member Expectations, Membership Tagged With: association website, creating a member experience, effective website, member experience, member value, perception of value, technology, website goals

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