Smooth The Path

Member Informed Strategy, Innovation & Marketing

  • Home
  • Speaking
    • Presentations
    • Upcoming Events
    • Happy Event Organizers
    • Happy Participants
  • Services
    • Clients
  • Resources
    • Associations of the Future
    • New Member Engagement Study
    • Association Industry Innovation Research Study
    • New Strategies for Member Onboarding, Engagement, and Retention E-book
  • Blog
  • About
  • Contact

January 4, 2017 By Amanda Kaiser

Our Association’s Vision Could Be Influenced by Cultural Pressure

our-associations-vision-could-be-influenced-by-cultural-pressure

Cultural pressure is amazingly powerful. Once upon a time it meant life or death. If the tribe tossed us out, we were dead. This cultural pressure lives on today. Cultural pressure dictates how we dress, how we behave and what we aspire to. Many sons and daughters go off to college to get into the profession their parents hoped for them.

Cultural pressure is keenly felt in leadership roles too. Bigger is better, more market share is better and the more members the better. What if bigger is not better for your association? What is smaller is better? Or what if adding more of only your best members is better?

The trick is coming up with a vision uniquely your own. A vision that advances what members really need. A vision that the staff and board can rally behind once they understand it.

Related:

  • There’s a new role for association CEO’s
  • Have we been thinking too small about associations?
  • How do association leaders change the unchangeable?

Filed Under: Association Strategy Tagged With: association culture, association innovation, association strategy, association vision, board culture, forward-leaning staff, outcome

Follow

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Sign up for member insights & association inspiration.

Work With Me

Recent Posts

Association Strategy
Association Marketing
Association Innovation
Association Leadership
Association Value
Member Experience

Member Engagement
Member Research
Member Insights
Conference
Membership

Member Research

Blog

About

Happy Clients

Speaking

Popular Presentations

Contact Us

More Resources

Copyright © 2021 Amanda Kaiser