each time we say we are the best, the premier then send out a badly designed bit of content,
each time we say we provide great member service then don’t return calls,
each time we say we are focused on our members then try to shake money out of them with a sub-standard product or,
each time we say we are your association but we really don’t know what our members problems are…
We erode trust, hurt the brand, break expectations and provide poor member experiences.
Association marketing is not just saying. It is also doing what we are saying.
h/t: Bernadette Jiwa and her The Story of Telling blog.
- Nice associations finish first
- 2 Styles of welcoming members
- Move membership from a transaction to an experience