When we become big, comfortable and successful we are Goliath. Goliath’s are everywhere. They are businesses, organizations, non-profits, departments within organizations, conferences, products, services and even we professionals can become Goliath.
Being Goliath feels great! We feel competent, important and safe. But being Goliath also can make us prioritize security. When we have lots to loose we don’t risk much.
When we put security first, maximizing becomes our mantra. Maximize profits. Grow revenues. Increase users. Gain more attention. The maximizing itself can become the game, a game which takes us away from our original intent.
There are many David’s of the world. The little guy ready to step in and offer a deeper connection, better services, more adventure and a better value. Maximizing Goliath leaves the door wide open for little David.
Whether you are Goliath or David giant opportunity awaits!