In many associations, there is almost an adversarial tone between the association and exhibitors/sponsors.
Once upon a time your most valued exhibitors looked forward to each years conference. Now they are worrying about the declining value. What can you do?
Zappos nurtures very unique relationships with their vendors. They let vendors see inventory, orders and even profitability by product. They commit to responding to vendors calls and emails within the day. They pick up the check for dinners with vendors whenever they can. Vendors are a part of the Zappos family and are appreciated. The […]