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August 21, 2013 By Amanda Kaiser

Do You Know What Value You Are Offering?

The element that you name as your key value may not actually be it. You may spend time maximizing, promoting and talking about a benefit that is not actually the key benefit in the customer’s eyes. While I’ve seen this many times here’s the perfect example to illustrate: Recently I went to a consignment shop […]

Filed Under: Attracting Customers, Avoiding Business Problems, Branding, Customer Insights, Delighting Customers, Market Research Tagged With: discovering value, key point of differentiation, key value proposition, value

May 16, 2012 By Amanda Kaiser

How to Get a Return on the Money You Spend

Are you wondering if you are getting customers from placing an ad or attending an event or getting a mention in the paper? There’s tons of highly analytically and usually very time consuming and costly ways to measure the ROI of your marketing dollar. And I’m not going to recommend any of those. If you […]

Filed Under: Making Good Decisions Tagged With: budget, marketing goals, marketing priorities, marketing tactics, value

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