Do you think that if your members are not buying from you they are buying from someone else? Probably not. There are three potential actions that a buyer could take when they identify a need. 1. Do nothing. I have heard that ignoring the need is far more common that actually trying to solve it. […]
Do You Know What Value You Are Offering?
The element that you name as your key value may not actually be it. You may spend time maximizing, promoting and talking about a benefit that is not actually the key benefit in the customer’s eyes. While I’ve seen this many times here’s the perfect example to illustrate: Recently I went to a consignment shop […]
How to Get a Return on the Money You Spend
Are you wondering if you are getting customers from placing an ad or attending an event or getting a mention in the paper? There’s tons of highly analytically and usually very time consuming and costly ways to measure the ROI of your marketing dollar. And I’m not going to recommend any of those. If you […]
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