Why do members attend conferences? It is because it gives them permission to take the time to learn. This is a huge value for them.
Once upon a time your most valued exhibitors looked forward to each years conference. Now they are worrying about the declining value. What can you do?
Do we do enough walking in our member’s shoes? When was the last time we signed up for our own membership (or anyone else’s)? When was the last time we just attended one of our events, not worked them? When was the last time we shadowed a sales person, member services professional or watched one of our […]