The solution you jump to might not fix the real problem.
When the interaction is easy, intuitive, and maybe even fun members engage. Add friction, and they don’t.
Do we do enough walking in our member’s shoes? When was the last time we signed up for our own membership (or anyone else’s)? When was the last time we just attended one of our events, not worked them? When was the last time we shadowed a sales person, member services professional or watched one of our […]