Smooth The Path

Member Informed Strategy, Innovation & Marketing

January 22, 2019 By Amanda Kaiser

Qualitative Research Reveals What Matters Most to Members

Explore how interactive research can get you answers to your strategic questions.

Filed Under: Member Research Tagged With: important, member phone interviews, member problems, member research, qualitative member research, quantitative member research, survey, trends

January 17, 2019 By Amanda Kaiser

Why Your Survey May Not Be Getting You the Results You Need

The role interpretation can play in the results of your association’s next survey.

Filed Under: Member Research Tagged With: association value, member communication, member messaging, member needs, member satisfaction, qualitative member research, quantitative member research, survey

August 29, 2016 By Amanda Kaiser

To Conduct Exit Surveys or Not to Conduct Exit Surveys

A case to not bother with member exit surveys.

Filed Under: Member Research Tagged With: exit survey, member survey, qualitative member research, quantitative member research, survey

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