Smooth The Path

Member Informed Strategy, Innovation & Marketing

February 10, 2017 By Amanda Kaiser

Our Members Are Not Crazy

It’s easy to think sometimes that members are crazy. Why did they join if they don’t want to engage? Learn about all of these mysteries by hearing our member’s stories.

Filed Under: Member Experience Tagged With: member experience, member feedback, member insights, member research, member value, qualitative member research, qualitative research, storytelling

November 28, 2016 By Amanda Kaiser

The Hidden Problems in Membership Marketing That Are Stopping You

When you know your membership marketing is not working it is because of one or more of these three problems.

Filed Under: Association Marketing, Member Marketing Tagged With: association benefits, association story telling, association value, association value trigger point, channel, developing a story, marketing story, member benefits, member marketing, storytelling

November 14, 2016 By Amanda Kaiser

Women Public Speakers Need a New Costume

Female public speakers tend to choose clothing that makes them look uncomfortable on stage and looking uncomfortable detracts from our message. Here’s how to assemble the right costume to give your presentation in!

Filed Under: Association Leadership, Association Marketing Tagged With: association conference, conference, conference experience, message, speaker, speakers, story, storytelling

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