The new normal for associations is: there is no more normal.
What is more valuable to an association? What works better? Which of these help us achieve our goals: On-boarding programs or lapsed-member programs? Seeking to please everyone in our industry or profession or solving the problems of a or a few core segments within our industry or profession? Messaging to members or connecting with members? […]
Related: Innovation is good for your staff How is your risk-meter calibrated? Are you taking a big risk or does it just feel that way?