Staff members, board members and the association’s members internalize the cues we send. We can set a whole new tone by modeling the behavior we want to see in our association.
Many associations get into the cycle of optimizing. Optimizing is improving on the solutions to problems we’ve already solved. Optimizing is necessary but not to the exclusion of innovating.
Related: How to engage long-time members Association competence & comfort How to serve members during their professional life events