The hills in LA are dotted with restaurants whose owners hope that a celebrity will walk through their doors. A celebrity citing gives their establishment the equivalent of thousands of dollars in advertising spend. The celebrity also legitimizes the restaurant; social proof that this is the place to be. Finally should the celebrity enjoy their experience […]
All You Need is Time
You defined a key member problem and worked hard to solve that problem. Along the way you vetted the product with members and you are 95% sure you have a winner. You launch it and….. crickets. Nothing. No roar of approval. No orders. No inquiries. Nothing. You secretly hoped for a flood of interest not […]