Smooth The Path

Member Informed Strategy, Innovation & Marketing

  • Home
  • Speaking
    • Presentations
    • Upcoming Events
    • Happy Conference Organizers
    • Happy Participants
  • Consulting Services
  • Resources
    • New Member Engagement Study
    • Association Industry Innovation Research Study
    • New Strategies for Member Onboarding, Engagement, and Retention E-book
  • Blog
  • Clients
  • About
  • Contact

August 27, 2014 By Amanda Kaiser

Member Celebrities

The hills in LA are dotted with restaurants whose owners hope that a celebrity will walk through their doors. A celebrity citing gives their establishment the equivalent of thousands of dollars in advertising spend. The celebrity also legitimizes the restaurant; social proof that this is the place to be. Finally should the celebrity enjoy their experience […]

Filed Under: Association Brand Tagged With: celebrities, celebrity, famous, social proof, well known, word of mouth

July 29, 2014 By Amanda Kaiser

All You Need is Time

You defined a key member problem and worked hard to solve that problem. Along the way you vetted the product with members and you are 95% sure you have a winner. You launch it and….. crickets. Nothing. No roar of approval. No orders. No inquiries. Nothing. You secretly hoped for a flood of interest not […]

Filed Under: Innovation, New Products Tagged With: awareness, budget, consistent, cycle, innovation, new product, patience, social proof, time, timing, wait

Follow

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Sign up for member insights & association inspiration.

Work With Me

Recent Posts

Association Strategy
Association Marketing
Association Innovation
Association Leadership
Association Value
Member Experience

Member Engagement
Member Research
Member Insights
Conference
Membership

Member Research

Blog

About

Happy Clients

Speaking

Popular Presentations

Contact Us

More Resources

Copyright © 2019 Amanda Kaiser