Have you ever thought about all the goals your association has and how Twitter can help you achieve those goals? For many, the association Twitter account is treated like just another promotional channel. We push out messages like, “come to our event, read our article, volunteer for this committee, join us at the 6PM reception”. […]
Marketing Success is Determined by Organizational Culture
Cross-posted from my guest article on Jamie Notter’s Blog. We are all inundated with messages about “new marketing.” Experts tell us to try the new marketing strategies because the old are dead. In fact, just about every marketing tactic is changing: Print versus web Traditional media versus social media Push marketing versus pull marketing Marketing […]
Developing a successful content marketing strategy
A relatively new concept called content marketing has been taking the marketing industry by storm. Sure, it has been around for a few years but marketers, entrepreneurs and business owners can’t get enough of it because it works. Content marketing is about developing useful content for your customers. This content is valuable because it educates, teaches […]