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February 12, 2014 By Amanda Kaiser

How Are Associations Using Twitter?

Have you ever thought about all the goals your association has and how Twitter can help you achieve those goals? For many, the association Twitter account is treated like just another promotional channel. We push out messages like, “come to our event, read our article, volunteer for this committee, join us at the 6PM reception”. […]

Filed Under: Association Marketing Tagged With: connecting via social, social media, social media strategy, Twitter

January 15, 2014 By Amanda Kaiser

Marketing Success is Determined by Organizational Culture

Cross-posted from my guest article on Jamie Notter’s Blog.  We are all inundated with messages about “new marketing.” Experts tell us to try the new marketing strategies because the old are dead. In fact, just about every marketing tactic is changing: Print versus web Traditional media versus social media Push marketing versus pull marketing Marketing […]

Filed Under: Association Leadership, Association Marketing, Member Marketing Tagged With: content marketing, digital marketing, digital media, new marketing, social media, web marketing

October 9, 2013 By Amanda Kaiser

Developing a successful content marketing strategy

A relatively new concept called content marketing has been taking the marketing industry by storm. Sure, it has been around for a few years but marketers, entrepreneurs and business owners can’t get enough of it because it works. Content marketing is about developing useful content for your customers. This content is valuable because it educates, teaches […]

Filed Under: Branding, Developing Solutions, Marketing Ideas, Web Tools Tagged With: blogs, content marketing, engagement, infographics, podcasts, social media, social posts, video

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