It is so easy to lose members’ attention at our events. Here’s a new idea that you can adapt to meetings – maybe the whole association.
What Do You Have To Prove?
Our purchase decisions are largely based on affinity. People like me buy this brand. People like me pay more for this coffee. People like me use an iPhone. People like me join this organization. People like me support this cause. People like me speak at conferences like this. Using the lens of affinity, marketing becomes […]