Smooth The Path

Member Informed Strategy, Innovation & Marketing

August 20, 2019 By Amanda Kaiser

Free Membership Might Actually Discourage Membership

Free and discounted membership can damage member engagement.

Filed Under: Member Experience, Member Value Tagged With: discounted membership, discounts, free membership, gifts, member engagement, member experience, membership value, new members, prospective members, sample, trial membership

August 15, 2019 By Amanda Kaiser

Sample Your Association’s Conference With Prospective Participants

Prove the conference is worth their time and money.

Filed Under: Conference Tagged With: association conference, association marketing, conference, conference experience, sample, value

March 19, 2019 By Amanda Kaiser

Free Membership Can Be Risky

Should associations be in the business of offering a free membership?

Filed Under: Association Value Tagged With: content marketing, content strategy, decision to join, free, frictionless, gifts, sample

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