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January 16, 2020 By Amanda Kaiser

The False Promise of Metrics for the Association Community

Are your metrics hurting engagement rather than boosting it?

Filed Under: Member Engagement Tagged With: association strategy, conference registration, goals, marketing, membership, metrics, promotions, purchase, renewals, revenue, strategic planning

June 27, 2019 By Amanda Kaiser

Secretly Counting On a Happily Ever After

Or why members do not respond as quickly and enthusiastically as we want them to.

Filed Under: Association Strategy Tagged With: awareness, marketing message, member participation, member retention, member value, project, renewals, revenue, start small, value

March 26, 2019 By Amanda Kaiser

Problems with Association Membership

We have our onboarding and retention plans upside down.

Filed Under: Association Strategy, Member Engagement Tagged With: lapsed member, lapsed member programs, member engagement, member experience, member retention, new member engagement, new member onboarding, orientation, renewals, welcoming

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