Focus on the right members at the right time and radically improve engagement.
Someone joins and they never use any of the benefits. It boggles the mind! Why would they spend the money to join and not even use what they paid for? When we think of why members join we think of the benefits list and all the intangibles we know they are getting. What we don’t […]
“What do you think is the top reason members join?” is a critical question asked in membership benchmarking surveys but the ranked answers may be inaccurate. The question asks association professionals to report why they think members join which may not necessarily actually be why members join. Meagan Rockett beautifully illustrates this in an earlier post when […]