There is a lot of ambiguity right now with more to come. How how can we position our associations for the future?
You don’t Need to Know “What”, You Need to Know “Why”
Results from surveys can be disappointing. One of two things happens: we get back information we already knew. Or we get back incomplete information that leaves us asking many more questions. Either way, the results are not all that helpful or actionable. This happens because we have big questions that we need to answer about our […]
Do You Ask the Right Questions?
We place so much value on having the right answer. We learn this in school; the teacher, the test, the system is looking for one right answer. Now in the digital age knowing the right answer is less important. Why memorize when you can quickly look it up? The value, now, is knowing how to […]