Smooth The Path

Member Informed Strategy, Innovation & Marketing

April 11, 2017 By Amanda Kaiser

My Sleep Study Illustrates the Problem with Association Data

Association data tells you what is going well and what is not going well, but you cannot do anything about it until you know why. Data doesn’t explain why.

Filed Under: Member Research Tagged With: data, matching needs with solutions, new product development process, product development, qualitative, qualitative member research, quantitative, quantitative member research, risk, solutions, strategic planning

November 23, 2015 By Amanda Kaiser

Why No Member Surveys May be Better Than One Survey

3 reasons why surveys (or surveys done first before other methods of member research) may be very risky for your association.

Filed Under: Member Research Tagged With: context, member insight, member insights, member phone interviews, member survey, qualitatitive member research, qualitative, quantitative, storytelling

September 30, 2015 By Amanda Kaiser

It is Easy to Misinterpret Members’ Opinions when Observing Their Behavior

As association executives we assume we know how members feel but the only way to know how members feel is to ask.

Filed Under: Member Insights, Member Research Tagged With: association value, behavior, observation, qualitative, satisfaction survey, satisfied

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