Association data tells you what is going well and what is not going well, but you cannot do anything about it until you know why. Data doesn’t explain why.
Why No Member Surveys May be Better Than One Survey
3 reasons why surveys (or surveys done first before other methods of member research) may be very risky for your association.
It is Easy to Misinterpret Members’ Opinions when Observing Their Behavior
As association executives we assume we know how members feel but the only way to know how members feel is to ask.