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January 21, 2020 By Amanda Kaiser

Use Member Mindset to Boost Engagement

Try segmenting your members by mindset.

Filed Under: Member Engagement Tagged With: famous, group, innovators, mentors, mindset, narrow category, psychographics, special interest group, target members

November 5, 2019 By Amanda Kaiser

Future Configurations for Member Organizations

New ways to organize around member interests.

Filed Under: Association Marketing, Association Strategy Tagged With: chapter, chapter management, demographics, member segmentation, mindset, professional associations, psychographics, small association, trade associations

May 27, 2014 By Amanda Kaiser

Does Your Board Have Enough Empathy?

There’s an argument brewing in the association community. On one hand there are folks who believe that millennial’s should be on the boards of associations. We should have at least one under 30 on the board representing the membership especially as we want to get more of these new-to-the-profession members engaged, participating and contributing.  On […]

Filed Under: Association Strategy Tagged With: demographics, empathy, insights, member value, psychographics, strategic decisions

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