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January 16, 2020 By Amanda Kaiser

The False Promise of Metrics for the Association Community

Are your metrics hurting engagement rather than boosting it?

Filed Under: Member Engagement Tagged With: association strategy, conference registration, goals, marketing, membership, metrics, promotions, purchase, renewals, revenue, strategic planning

October 28, 2014 By Amanda Kaiser

Which Story are You Telling?

Think of some of the products, services or brands that you love the most. What comes to mind? There are hundreds of products, services and brands that we use, wear and interact with. Most of these we don’t think much about. Most of them are average. If there were a reason to switch to another […]

Filed Under: Story Telling Tagged With: affinity, innovation, marketing, offering, product, promotions, service, storytelling

October 22, 2014 By Amanda Kaiser

How You Know When You Are Promoting Too Much [Cartoon]

Related posts: Your members don’t believe you How to tell you are spending too much time working [cartoon] What is member marketing?

Filed Under: Association Marketing Tagged With: emails, opt out, promotions, unsubscribe

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