Are you starting a focus on innovation at your association? Have you started and encountered some roadblocks? We have some ideas for you inspired by association industry research.
The fear of, the uncertainty about, the worry about association innovation lasts through the beginning. Eventually you will find you are looking for innovative projects, enjoying them and missing them when you don’t have any to work on.
It is hard to predict what someone will choose. Until it’s out in the world no one knows if a product, service or idea will get attention, purchase or interest. Consumer companies spend millions on product concept screens and they still have a hefty new product failure rate. The studios in Hollywood test movie concepts […]