Sometimes member engagement is just seconds’ worth of thoughtful work.
The staff of associations with engaged members sometimes don’t feel they are doing as well as they are. Some feel the association is headed toward eventual decline. But it isn’t. The members say the association is important, valuable and they are happy they joined. Sure there are always things to improve upon and plans for […]
I’m doing a ton of customer interviews for the non-profit organization that I work for and I’m surprised how many times I’ve been surprised. Our customers have more opportunity in mind for us than we dreamed of. They would like to see us expand into far broader subject areas than we currently cover. They would […]