Are we looking for member problems in all the right places? Let’s help them solve both their organizational challenges and their personal professional problems.
Should everyone be a member or should someone be a member? Of course not everyone can be a member. Associations are by definition exclusive. We are organizations for an industry, a profession, a portion of the population or for even a cause. Even though we have this orientation we, association leaders, tend to want to […]
You are searching for problems. Your member’s problems that is. What are your member’s problems? Because that’s where your opportunity lays. Related: How do associations attract younger members? 2 Member trends hurting associations Association storytelling is different marketing